Industry Review & Analysis:
Each student will thoroughly analyze an industry of his/her choice. The report should include a thoughtful analysis of the historic, current, and projected performance of the industry using any frameworks, tools, and concepts from well-known scholars and practitioners as a way to assess future performance. At a minimum, you should identify major characteristics related to the industry, such as history, size, stakeholders, competitive landscape, profitability, trends, regulatory environment, use of technology, etc. Based on your analysis; provide a summary that addresses the major performance issues, constraints, and critical success factors for the industry.
The complete paper should be about eight pages, contain a table of contents, and cite at least 10 different sources. Please write using simple grammar and words.
Porters Five Forces (required)
1. Competitive Rivalry within an Industry
2. Bargaining Power of Suppliers
3. Bargaining Power of Customers
4. Threat of New Entrants
5. Threat of Substitute Products
Questions that should be answered in your paper
Why does the industry exist, and how long has it existed?
How much revenue does it generate (percent of GNP, etc.)?
Who are the primary stakeholders?
Where is the industry in its lifecycle?
What does the competitive landscape look like?
Are there segments, and is there an untapped market?
Is there an obsolete function in the industry?
Can anything (e.g. regulation, technology) disrupt the industry?
What problems need solutions, and is the industry ready for rejuvenation?
What would you be thinking if you were the captain of the industry?
Helpful Hints
Format = Introduction then Details then Summary
Symmetry/Parallelism!
Include a few slides with helpful pictures (e.g., pie charts) that address:
the overall revenue/scope of the industry (e.g., $, % of GNP, geographic reach)
the size (market cap) and market share ($ and %) of the leaders in the industry
notable trends ($, %, ROA, ROE, etc.)
