Market Enviorment 1) Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop...

Product Life Cycle The Product Life Cycle is like a snapshot in time. Pick 3 of your favorite products and identify its current Life Cycle Stage and the marketing activities they are using. Evaluate...

Product Offerings Evaluate the product offerings at REI. Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category....