Importance Of Tradeoff In Best Brand Car Market Analysis
Task 1:
Use k-means methodology, form three (3) clusters for Connecticut zip Codes based on the income distribution of the household.For each Zip Code, use the percentage of tax filings (number of filings /total filings) in each “Adjusted Gross Income” category. Repeat the above analysis for the state of Alabama and compare the two states’ clusters (cluster centers)
Consider the following survey of two car brands:
Brand
Body Type
Price
Rating
Toyota
Sedan
25000
7
Toyota
Sedan
30000
6
Toyota
SUV
25000
6
Toyota
SUV
30000
4
VW
Sedan
25000
9
VW
Sedan
30000
8
VW
SUV
25000
9
VW
SUV
30000
7
Task 2:
Perform the following analysis:
Tradeoff between price for Toyota-SUV and VW-SUV
Market share forecast for:
Toyota- Sedan- 25000
Toyota-SUV-25000
VW-Sedan- 25000
VW-SUV- 25000
Attribute importance
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